How to Advertise Games on Roblox

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Even though Roblox makes publishing a game easy, getting people to play it is another story. There are a lot of factors that can determine the popularity of the game. One of them is to advertise it. How does it work?

Advertising your game on the platform called Roblox is such a great method to get noticed and an amazing creative outlet. The two ad systems of Roblox called User Ads and Sponsored games, are wonderful ways to get your game seen by people that might otherwise have missed it. Apparently, there are a limited number of ad slots, so they work on a bidding system. Basically, the more Roblox you choose to spend on your promotion, the more frequently it will pop up on the official website of Roblox while users are browsing. However, bidding is only half of the art-make creative, colorful ads that will draw the attention of the people.


User Ads

Ads refer to the images that players upload that are able to be used to promote their places, clothing, models, groups, decals, and so on. They will be displayed at the top and sides of the official website of Roblox. When you click the image, it will take you to the thing that is being advertised. Advertising is a great thing to bring attention to the amazing stuff that you have built or made. You may even be able to earn Robux by bidding on ads for an item which other players may then purchase or visit.

Sponsored Games

Sponsored Games, which are also known as native ads, can be described as promotions for games that will show up directly in the many different game sorts or lists when looking that may have appeared in the other places. These things will be clearly marked as sponsored but, other than that, will look and act just like any of the other choices available.

How do Sponsored Games work? The feature of the Sponsored Games uses a bidding system almost like the one seen in User Ads. all developers will bid in Robux every day that they would like their promotion to run. Aside from that, they will also indicate the specific platform where they would like it to show up.

How often a certain game will be located into a sponsored slot depends on how much its developer bids and how much other players are bidding for the same platform. For instance, there are three developers who are all bidding to have their games featured on tablets. Here are the bids:

  • Developer A bids 50 Robux
  • Developer C bids 100 Robux
  • Developer C bids 300 Robux

In this case, Developer A bid the least amount of Robux so their game will show up in sponsored slots the least amount of times. Developer B bid twine amount of Robux so their game will show up in these slots twice as often. Developer C bid six times as many Robux as the A did so their game will show up six times as often.

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