Once you have created the game, group or piece of clothing in Roblox, it is time for you to get the word out so that the other players are able to start enjoying the fruit of your effort. Word of mouth is indeed a powerful tool, but you might also want to consider the several tools offered by Roblox to help you get started. One of them is called the User Ads feature. What are the User Ads?
Ads can be described as images that players upload that are able to be used to promote their places, clothing, models, decals, groups, and many more. They will be displayed at the top and sides of the official website of Roblox. When the image of the ad is clicked, you will be taken to the thing that is being advertised.
Ad is a great way to bring attention to the amazing stuff that you have built or made. On top of that, you may even be able to make Robux by bidding on ads for items which the other players may then purchase or visit.
In Roblox, there is a bidding system. Basically, ad space is not directly purchased, instead, it is bid for in an auction format. There is a limited amount of the ad space available, so ones with higher bids get more impressions or displays. For instance, there are three ads in the system:
- Developer 1 bids 50 Robux
- Developer 2 bids 100 Robux
- Developer 3 bids 300 Robux
In this example, Developer 1 bid the least amount of Robux so their product will appear in the sponsored slots the least amount of times. Developer 2 bid twice amount as many Robux so their product will appear in these slots twice as often. Developer 3 bid six times as many Robux as Developer 1 so their product will appear six times as often.
Roblox ads may be displayed as banners, rectangles, or skyscrapers. A banner ad cannot go in a skyscraper slot and vice versa. Therefore, expanding on the example above, there are three separate auctions running at all times for the different ad sizes.
- Banner (728×90): On the top or bottom of the official website of Roblox.
- Skyscrapers (160×600): On the left or right side of the official website of Roblox.
- Rectangle (300×250): On the right side or bottom of the official website of Roblox.
If you want to make an ad, you can visit the Create page, find the item you want to advertise, click the gear icon on the right, and choose Advertise. It will lead to a page where you are able to get the ad templates and upload ads.
In order to upload an ad, firstly, fill the name of the ad. This one will spear when you hover your mouse over the ad. Secondly, drag in or upload the image via the upload section. Thirdly, click the Upload button. Once you have created and uploaded at least one ad, you can run an ad cycle.